Writing the content for your mobile app is a tricky task as it’s not just about crafting a long descriptive article. With Limited space, high-competition and several similar applications, you need to be very careful while writing the app content. Well, 90% of users will never read the content but don’t underestimate this important part of your mobile app.
When it comes to developing a mobile app, every app maker focuses on design, platform, coding, and other functionalities. Most of them tend to avoid the content part which can actually make users come back to your app consistently. But, you very well know that space on any smartphone is valuable. So, the content must not be cluttered on a screen; it must be engaging and placed well in a right manner. In this post, you will find how to write content for mobile apps:
Table of Contents
Know Your Audience
If you have already developed your mobile app and going to write the content for it, you must have a good idea of who your target audience is. If you don’t, then you really need to roll up your sleeves and have a proper traditional researching session before you even think about writing the content. If you have no idea about your target market, how will you know how to engage them? However, it is necessary to know your users.
Brand Identity
An app is an essential part of your business, and you must come up with something exciting that will make you apart from the high competition. Remember, your primary goal is to create your brand identity. And, there are three fundamental things that you must consider in order to build your brand;
- App Name
- Logo
- Tagline
Make sure all these three things are engaging enough. You must play around with other related mobile apps while working on logo and app name.
The Tag Line
A bold yet memorable tagline engages users and fascinates them to find out more. Make sure the tagline is remarkable and audience-appropriate. It’s not necessary to explain the whole functionality of your mobile app, but your tagline must hint at it. Take your time, do some research, and create a list of some engaging taglines. Find out some words and phrases that describe your app well.
Keep the Homepage Clean
The content on your homepage will depend on what you’re going to provide or display with your mobile app, but it must look sleek. All of the buttons need to be readable with an engaging background image. Don’t overload it with the lots of content and buttons. Instead, think about essential items to assure that users know exactly where to go when they first time use your app.
Product Descriptions
If you see a wide range of products on your app, then you must include well-written descriptions. You should provide accurate details about the brand, material, colors, styles, and more. Most mobile app development service providers also deliver content for your mobile app but it’s always necessary to avoid spelling and grammatical errors.
Short & Sweet
Remember, you have a restricted amount of space to fit your content in. Users do not want to scroll through pages before using the app. So, try to make it short & sweet. Always keep your target audience in mind when you finalize your tagline.
